Cost
Meta charges for WhatsApp API usage based on sessions.
A session is said to have started, when a user sends a message to your WhatsApp number, or the business initiates a chat with the user by sending a template message.
Business-initiated conversations have three categories utility
, authentication
, and marketing
. User-initiated is categorized as a service conversation
, each with different rates:
The conversation starts when the first business message in a conversation is delivered. However, the conversation type will be defined once a message has been sent by the business with the category of the template message used.
By default, every WhatsApp API gets 1,000 free sessions each month.
Cost per session
Cost varies based on the country and type of session being used.
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