Facebook Business Manager (FBM) Verification

Meta has a mandatory requirement for the business to have their Facebook Business Manager (FBM) verified.

Without this being verified, you will not be eligible to get a WhatsApp API.

Check FBM verification status

Step 1: Open the FBM account for which you want to get a WhatsApp API

Step 2: Go to the Security page and see this section

On this page, you will have one of the following three status;

Status	Description
Verified	The status highlights that your Facebook Business Manager (FBM) is verified and eligible for getting WhatsApp Business APIs
Start Verification	The status highlights that your Facebook Business Manager is not yet verified however meets the Meta’s business policy and is eligible for verification
Ineligible for Verification	The status highlights that your Facebook Business Manager is not eligible for verification. You’ll first need to create an App on the Facebook developer portal in order to get the Business Manager verified Click Here to know more about creating the App on 'developers.facebook.com'

Getting FBM verified

In order to get FBM verified, make sure you have the following things ready;

Requirement	Description
Access to FBM account	You need to have a admin level access to the FBM account linked with your Facebook Page. To access your account, you need to sign in using your credentials on 'business.facebook.com'
Company identification document	Following business related documents are accepted by Meta for verification: 1. Certificate / Article of Incorporation 2. Business Registration or Licence Document 3. Govt. issued Business Tax Document 4. Business Bank Statement
Address identification document	You will need to submit a Utility bill to verify address and phone number associated with business. It needs to have the 'Legal Business Name' on it Following are types of Utility bill that Meta accepts: 1. Electricity Bill 2. Phone Bill
Active phone number	Phone number one which the WhatsApp API will be obtained. This number should not have an active WhatsApp account; in case there is an account active, delete it

Once you have the above items available with you, follow the following steps;

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Getting FBM Verified

Step 1: Start 'Verification'

Click on 'Start Verification' under 'Business Manager's Security Center' to initiate the verification process.

Step 2: Provide 'Business Details'

Provide your business's details, including the legal business name, address, phone number and website.

Make sure that the details you submit exactly match the details of your legal business entity. Also make sure that your business's website is active and is HTTP compliant

Step 3: Confirm 'Business Details'

Based on the information provided, Meta looks for the matching records for you to select from.

If no matching record is found, upload supporting documents to confirm the details you entered

Step 4: Method to confirm your connection

Once you have uploaded the documents related to your business, Meta will ask you to select the method through which you will be getting confirmation code. You will need to submit this code to complete verification process.

Below are the available methods;

• Email: An email is sent to your email address with code

• Phone Number: A call is made to this number with the code

• Text Message: A text is made to this number with the code

• Domain Verification: A DNS record is to be added to your site's web host or DNS provider

After you submitted the verification, a decision can be made in as little as 10 minutes or as long as 14 working days.

You'll receive a notification when the review is complete. If you receive confirmation that your business is verified, there's nothing more you need to do

Tips for FBM Verification

To increase the company's chances of being verified by Meta, it is important that:

• The company's website is active, with SSL, and is complete, containing the company's name, address, and phone number, which matches the one provided by the Business Manager

• The account email is from the same domain as the company's website provided in the documentation i.e. if your website is wotnot.io your email should also contain the same domain i.e. [email protected].

• If the verification will be made through the phone number, make sure you can receive the call. If the phone has IVR, disable it temporarily

• The company's trade name in the documentation is the same one used on the website and the Facebook page. If different, the names need to be related in some way on the website. For example, at the footer, enter "Company ABC powered by Company D"

Enabling 'Start Verification'

In order to see the 'Start Verification' option enabled, you will need to create the App first. You can follow the following steps;

Step 1: Go to 'developers.facebook.com'

Step 2: Create a Business App

Step 3: Go back to 'Security Center'