Send Status
Design personalized campaigns based on conditions.
When an outbound message is sent to a contact via SMS or WhatsApp, the message can either be:
Not sent: Email has bounced or failed to send.
Sent: Email has been sent to the email sending service, but not yet delivered.
Delivered: Email has been delivered to the contact.
Opened: Email has been opened at least once by the contact.
Clicked: User has interacted with the email by clicking at least one URL inside the email.

How it helps?
Say you sent a broadcast to a group of 1000 people, and 200 of them did not have the message delivered, because they do not have a WhatsApp account, you can use the Send Status block to send them an SMS/Email instead.
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